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If you are reading this chances are you searched for a copywriter or searched the word  copywriting and therefore know what copywriting is.  But many people do not know so let’s deal with that first.

Wikipedia has a very helpful definition  but simply put; Copywriting is the art of crafting text either as content or for marketing and advertising in a way that will draw the target market’s attention and, if done well, stay with them long after reading it.

My job as a copywriter is to take your thoughts, ideas or concepts, whether they are vague or extremely detailed, and turn them into written text that will not only communicate what you are trying to say but illicit the interest of your audience to deeper explore your product or website or art etc.

So if you are looking for a copywriter (though I am based in Pretoria, South Africa, I am not limited to local projects only) please take a look around, take your time, explore, and if you like what you see get in touch and let’s make something memorable.


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